Omega-3 fatty acids (EPA and DHA) from fish oil are well documented for supporting cardiovascular, immune, joint, mental and visual function. Most recently, researchers acknowledge their antiinflammatory benefits. No wonder an increasing number of physicians strongly encourage their diet with fish oil. The message is spreading as fish oil consumption around the world continues to rise.
But while the health benefits are certain, few consumers consistently take an effective daily dose of fish oil. Why? The common complaints are too many pills to take and too many unpleasant side effects. It's true, the efficacious clinical dose can be quite high-and when taken in an ordinary softgel or liquid format, fish oil frequently causes abdominal upset, diarrhea and halitosis (bad breath). As a result, some consumers eventually discontinue use or reduce the dose. Either is an unfortunate trade-off when you consider the many life-improving health benefits of taking fish oil. The need for a solution is clear: develop a well-tolerated fish oil supplement that provides the effective clinical dose, requires fewer pills and doesn't cause unpleasant digestive and odorous side effects.
Such a solution has been found. In a recently published study in the New England Journal of Medicine
, researchers found "...the rate of absorption of the [Omega] -3 fatty acids in fish oil is high when they are administered in the form of a new, enteric-coated preparation, so that the dose needed to achieve the incorporation of fish oil fatty acids into phospholipid membranes is one third of that used previously. As a result, the frequency of side effects is reduced, compliances increases, and long-term treatment becomes feasible for many patients."
The conclusion: high-quality fish oil administered in enteric-coated softgels is better absorbed, more bioavailable, and can be taken at higher doses without the occurrence of abdominal upset, diarrhea and halitosis.
Consistent with the breakthrough clinical research, Nature's Way introduces Fisol¨ fish oil. Developed by board-certified gastroenterologist, Dr. Stephen Holt, Fisol¨ is an enteric-coated fish oil supplement containing high concentrations of the Omega-3 fatty acids EPA and DHA.
Using a proprietary, technically superior Targeted Releaseª coating system, Fisol¨ is gently digested in the intestines-not the stomach. As a result, Fisol¨ is three times better absorbed than conventional fish oil softgels so it requires only one-third the dose. And, with Fisol¨ you can safely and comfortably take the clinical dose of Omega-3 rich fish oil each and every day.
Fisol¨ is emerging as the brand of choice among physicians, researchers, and consumers. To learn more about the health benefits of Fisol¨, read Dr. Holt's popular book: The Natural Way to a Healthy Heart or visit www.naturesway.com.
Non-Coated Brands vs Fisolª
Belluzzi A, Brignola C, et al. Effect of an Enteric-Coated Fish Oil Preparation on Relapses in Crohn's Disease. New England Journal of Medicine 1996; 334:1557-60.
- Dissolves in stomach / Releases in intestines
- Less absorption / 3X better absorption
- Requires high dosage / Requires low dosage
- Causes fishy burp-back, bad breath and gastrointestinal discomfort / More easily tolerated